Seven Reasons Why Your Business Should Use Video Marketing

Are you looking for a new way to boost brand awareness, drive traffic to your site and increase sales conversions? Today, the answer may be as simple as harnessing the power of video. Video marketing is on the rise and proving to be an effective way for companies to get the message out to prospects and customers.

iSpeakEASY workshops take the fear and hassle out of adding video to your website, but before you click the workshop link, read these reasons how web video can help. 

Jimm Fox, President of One Market Media and author of the Marketing with Video and Rich Media blog, says video and video marketing will play a dominant role in the next phase of the Internet’s evolution. He offers seven compelling reasons why web video should be a top marketing priority this year:   

1. Better ROI
Adding video to your online marketing campaign can significantly improve your results. In a recent study by Eyeblaster of online advertising campaigns, video increased dwell rate on ads by 20% and dwell time by %100. Another study by dynamic logic also indicated significant improvements in brand favorability, aided brand awareness and purchase intent of rich media ads with video compared to traditional static display ads.   

2. Traction
ComScore released web video consumption results in September 09, which indicated 85% of people online consumed an average of 10 hours of video a month online. That number continues to grow every month. 26 billion videos were consumed in September in the US. Video has taken root on the Internet to the point where visitors to Web sites are now looking for video content first.   

3. Engagement
Video is the best way to keep visitors to your site engaged and the best way to engage people with your brand. Time-on-page and time-on-site numbers increase when you add video. Images, podcasts, polls, charts and graphics are all great but nothing engages a Web site visitor more effectively than video. There are hundreds of blog posts and articles like this one where Patrick Moran explains how his sales team improved their close rates by 20% and online registrations by over 25% using web based video.   

4. Video Is A Top Priority for Marketers
According to a recent survey by Marketing Sherpa, for the second year in a row video marketing is the top priority for marketers surveyed, ahead of SEO, PPC, social media, email marketing and all other online marketing tactics. Turnhere has also released a study in the fall which revealed the same results – “When asked to rank various online marketing priorities for 2010, video was ranked as the top priority.”   

5. Ubiquity
In a recent post conference interview Jeremey Allaire, CEO of Brightcove summarized the outlook for web-based video this way,“Video will become as ubiquitous as text on the web.” He went on to say, “what we’ve seen happening over the last year is this incredible growth in the number of organizations and corporations, of all types, of all industries, of all sectors of societies, embracing video to enhance what they are doing on the web.”   

6. 2010 Marketing Predictions
A year-end article by Junta 42 reviewed hundreds of blogs and articles to summarize the predictions of leading marketing experts for 2010. Topping the list – the growth and dominance of video.   

7. SEO
Type in ‘Video’ and ‘SEO’ in Google and you will discover many articles explaining how video can improve your SEO results. With the launch of Universal Search from Google, you should expect to see more and more video results occupying the search engine results that are served up by Google. That means Google is prioritizing video in its search algorithm. Not only will video help promote your products and services online, it can also help those products and services get found online. 

iSpeakEASY workshops make it easy for you to receive the benefits of web video. We do everything but the talking and we will help you with that!  

You receive coaching to create a clear and concise message, tips on how to look good in front of the camera, and the opprotunity to observe other business owners practice their presentation. You are recorded by a professional videographer using state-of-the-art equipment.  Your video is enhanced and edited before the final product is delivered to you. We can even help you post it to your website (additional fee).

 

 

 

 

Reprinted with permission from Jimm Fox
Web site: http://www.onemarketmedia.com/
Marketing with Video and Rich Media Blog:
http://www.onemarketmedia.com/blog/2010/
Email: jimm.fox@onemarketmedia.com